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Privacy Policy

1. Information We Collect

We may collect the following categories of personal information:

  • Identifiers: Name, email address, phone number, shipping/billing address.

  • Commercial Information: Purchase history, products purchased, payment method (processed securely by third-party payment providers; we do not store full credit card numbers).

  • Internet/Device Information: IP address, browser type, device identifiers, pages viewed, time spent on our site.

  • Inferences: Preferences and interests based on browsing or purchasing activity.

We do not knowingly collect personal information from children under 13.

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders.

  • Provide customer support.

  • Communicate with you about orders, promotions, or updates.

  • Improve our website and services.

  • Run advertising and marketing campaigns, including through third-party platforms.

3. Sharing of Information

We may disclose your information:

  • Service Providers: Payment processors, shipping carriers, IT and support providers.

  • Advertising Partners: We use tools like Meta Pixel (Facebook/Instagram) and Google Analytics to deliver relevant ads. This may be considered “sharing” under California law.

  • Legal Requirements: If required by law or to protect our rights.

We do not sell your personal information in exchange for money. However, under California law, the use of tracking/advertising tools may be considered a “sale” or “sharing” of personal information.

4. Your Privacy Rights (California Residents)

Under the California Consumer Privacy Act (CCPA/CPRA), you have the right to:

  • Know the categories of personal information we collect, use, and share.

  • Access and request a copy of your personal information.

  • Delete your personal information (subject to legal/operational limits).

  • Opt-Out of Sale or Sharing: You may opt out of our use of cookies and advertising trackers by clicking the “Do Not Sell or Share My Personal Information” link on our website.

  • Correct inaccurate personal information.

  • Limit Use of Sensitive Information (if collected).

To exercise these rights, contact us at:
📧 fairies@wishuponmagic.com

5. Data Retention

We retain information only as long as necessary to fulfill the purposes described in this policy, or as required by law.

6. Security

We use reasonable safeguards to protect your information, but no system is 100% secure.

7. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted here with a new effective date.